Nuts & Bolts of Etsy and Amazon

This is the practical class you have been looking for to open your online store.

Course runs from Feb 8 - Feb 26 6pm-8pm: Link to register

This class is geared toward small businesses that want have a presence with online sales channels like Etsy and Amazon, which many customers expect. We will cover what you need to know before you begin, the basics of account setup and management for both platforms, quirks of Etsy, the various options for Amazon accounts (handmade vs regular Amazon), fees and taxes, and tips and tricks for other online solutions. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.

• What you need to know/have before you begin• Etsyo Starting an accounto Setting up your shopo Adding a producto Fees and Pricing and connecting to squareo Quick overview of shipping• Amazon (this looks short, but Amazon is very complex)o Handmade vs Other Fulfillment Options (table of differences in options)o Jury process tips

o how to setup an account after you are approved Image requirements Seller Central and account management How to get and maintain Prime shipping designation/Shipping Fees/How to price  How payouts work (this is different for the various tiers)

• Tips and Tricks for other Sales Channelso What are the differences between Etsy and Amazon vs Shopify or similaro Be aware of the fees associated with other solutions – each platform and POS is different.o How payouts work (know when you will get your money)o 1099-Ks (new legislation) and MORE

Instructor :

Charlene Ruell has been self-employed for 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.

MESO clients remember to ask for your discount code.

ABOUT MESO

MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.

Our work has been focused on poverty alleviation through entrepreneurship in minority communities and distressed areas. We practice our values and mirror our clients in race and culture, which has led to trust building, empowerment and results such as default rate of less than 2% and not a single business closing during the pandemic. Revenues have increased over 1600% for some and clients have bought buildings, saved for their children’s education and planned for their retirement.

Our philosophy of customizing support to the needs of the business, becomes a unique partnership with each business owner, walking with them as they navigate their way to success. We help produce personalized solutions and implementable strategies to help ensure a successful process, while recognizing the complex and multi-level problems experienced by entrepreneurs, and offer support services in an integrated manner.

www.mesopdx.org