Event description
Whether you're launching your first online store or refining a long-established one, your digital storefront holds immense potential as a revenue stream. But having an online store is only the first step. The real challenge? Attracting the right customers and converting visits into sales. That’s where digital marketing becomes your most powerful ally. Marketing channels like Google Ads are an essential tool for anyone selling their products online. In this live webinar, we'll guide you through the essentials to make your e-commerce store a success.
We'll cover:
Key decision points in designing your store
Choosing the right e-commerce platform
Best marketing channels for e-commerce
Leveraging data to understand buyer behavior
Optimize end-to-end sales funnel from customer POV
Reality of organic vs paid traffic
About us - Marina and Sandra’s combined experience covers almost every marketing channel across diverse industries like retail, recruitment, healthcare, and more. They met while working on the same team at Amazon, managing media campaigns with annual budgets up to $60MM to support warehouse hiring in over 2,500 facilities across North America. They formed Marketing Works in early 2024 to support local businesses through data-driven digital marketing tactics that accelerate growth.